Kajabi Release New Data Revealing How Much Creators Could Really Make

 

Kajabi, the leading platform for creator-driven commerce, had proudly unveiled a refreshed brand identity, an expanded suite of digital products, and a powerful new campaign — The Reality of the Creator Economy — all designed to empower creators to take control of their financial future and build businesses on their own terms.  It certainly rings a lot of bells with me because creators often get huge amounts of views and end up receiving very little money in return.  The new data shows just how much money creators could make - and how.

If you watch the video above, featuring Chef Boy Lee you will get a comedic (but as a metaphor, pretty honest) creator's view of how things can seem to conspire against you - but how there is also a solution too with the help of Kajabi.

If you haven't heard of Kajabi, it was established in 2010 and is based in Newport Beach, California. It is the leading platform for creator commerce, empowering individuals to transform their knowledge, skills, and expertise into sustainable online businesses. Kajabi’s all-in-one platform provides creators with a comprehensive ecosystem to build, market, and sell digital products, such as communities, online courses, newsletters, live coaching, and more. Trusted by tens of thousands of creators and entrepreneurs, Kajabi serves as the foundation of their businesses, collectively generating over $8 billion in revenue from more than 85 million customers worldwide.

Ahad Khan, the CEO of Kajabi here introduces Enes Yilmazer, to further explain the reality of social platforms, starting with quite a stark statistic.

 

The truth of the matter is that in 2023, social platforms made nine times more than they paid out to creators, revealing a glaring imbalance in the creator economy. Nearly 50% of creators earn less than $10,000 a year, and almost a quarter of them work for over two years before making their first money which is more than 730 days without any kind of revenue coming in. On average, a single TikTok view is worth just $0.00004, a mere fraction of a cent. With 200 million creators on these platforms, none of them actually own their channels - and the channel could disappear overnight at the whim of the real owner - further emphasizing the challenges creators face in gaining true control and financial independence.

Kajabi has just reinvented its brand design to reflect the distinctive and evolving journey creators undertake in pursuing their dreams. The refreshed identity features a new logo, bold colours, dynamic typography, and a confident brand voice, enhanced by motion elements that capture the relentless determination and continuous progress of an entrepreneur's vision, resilience, and drive for success. You can read more about the rebrand and how you as a creator might gain from joining up with Kajabi here.

Kajabi is also introducing several exciting new digital products designed to help new creators start earning money quickly, while also enabling established creators to diversify, innovate, and grow their income streams. Take a look at these new offerings using the link above and see how they can support your creative journey and business success.