Celebrating St. Patrick's Day at 17°80°

This is a really unusual way to celebrate a birthday!  Way back in 1780 Jameson Irish Whiskey was established and the rest, as they say, is history.  However, this year the celebrations took an unusual twist.  A group of people were taken to the co-ordinates as the year that the brand was first established.

Is 17°80° in the middle of a beautiful tropical island?  Is it at the heart of a cosmopolitan city with nightlife and culture oozing from every corner? No, it’s at Svalbard in Norway – just 1000km from the North Pole!

This didn’t stop the group from having a huge amount of fun, as you can see in the video above.  The point?  That in order to have a great craic on Paddy’s Day you don’t necessarily have to be in one of the Irish diaspora’s hotspots.  All you truly need is great company and a nip of a wonderful whiskey to mark the date.

Jameson scoured the globe to find four groups of friends who have one thing in common – they all celebrate St Patrick’s Day.  When the search was over and the right people located, they were then packed off on an expedition to the most northerly inhabited area on the globe, Svalbard, Norway

After a number of adventures, they arrived at 17° (longitude) 80° (latitude), and the friends from Ireland, India and Argentina then raised a toast to Saint Patrick – and no doubt to Jameson too.

If you would like to see more details of this St Patrick’s expedition, please visit the Jameson Whiskey Instagram page.