28 May 2013
Metrology in Daily Life

The Dutch Metrology Institute has commissioned this very cool video by Studio Smack to show the impact of measurements in our everyday and immediate surroundings. The word I used in the previous paragraph – ubiquitous – is more than a suitable description of how metrology is an omnipresent force in our lives. Here we take in something as simple as a daily jog – and metrology can be seen in all of its pervasion.