The Forty Story

If you had asked me which decade the design company Pentagram started then I would immediately say the seventies – the name is a dead giveaway, slightly new age-ish with more than a dash of the post Woodstock hippy! In fact the Pentagram, which has grown to be the world’s largest independent design company, was formed in 1972. 

Forty years is quite an achievement and to help celebrate they have created this ever so stylish animated blowing of their own trumpet.  It’s very clever too – doesn’t once mention the company name until the end and it is something of a surprise to see just how much design they have been involved in over the decades. Their work remains as ingenious today as it was four decades ago – so happy 40th birthday to Pentagram.